← Back to Case StudiesAI-PERSONALIZED OUTBOUND
OpenSponsorship
Athlete Marketing Platform · Backed by Serena Williams
Built a funnel worth over $170K and helped close $10K in revenue
40+ SQLsLeads Generated
$10K closedRevenue Closed
$170K+ pipelinePipeline Value
2,321 leads contactedTimeline
The Challenge
Needed to reach CMOs and senior marketing stakeholders at e-commerce brands with a highly relevant, personalized pitch connecting their products to athlete partnerships.
OpenSponsorship is a Serena Williams-funded social media athlete marketing platform connecting brands with athletes for marketing partnerships.
Overall Campaign Stats
2,321Total Contacted
65 (2.80%)Unique Replied
21 (32.31%)Positive Replies
5,377Total Sent
33Replied
6Positive Reply
Key Results
- Targeted CMOs and senior marketing stakeholders across e-commerce brands
- Built a highly personalized outbound system using AI
- Scraped brand websites to extract specific SKUs/products
- Matched each product with relevant athletes from the marketplace
- Crafted hyper-personalized emails linking brand products to athlete partnerships
- 40+ Sales Qualified Leads generated
- Booked a high volume of qualified meetings
- Directly contributed to multiple closed deals
“The AI-personalized approach matched each brand’s products with relevant athletes, creating pitches that actually resonated with CMOs.”— OpenSponsorship Team
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