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AI-personalized outboundAthlete marketing platform · Backed by Serena Williams
OpenSponsorship
Built a funnel worth over $170K and helped close $10K in revenue
40+SQLs
$170K+pipeline
$10Kclosed
2,321leads contacted
The challenge
Reaching brand CMOs at scale
Needed to reach CMOs and senior marketing stakeholders at e-commerce brands with a highly relevant, personalized pitch connecting their products to athlete partnerships.
OpenSponsorship is a Serena Williams-funded social media athlete marketing platform connecting brands with athletes for marketing partnerships.
What we did and what happened
- Targeted CMOs and senior marketing stakeholders across e-commerce brands
- Built a highly personalized outbound system using AI
- Scraped brand websites to extract specific SKUs/products
- Matched each product with relevant athletes from the marketplace
- Crafted hyper-personalized emails linking brand products to athlete partnerships
- 40+ Sales Qualified Leads generated
- Booked a high volume of qualified meetings
- Directly contributed to multiple closed deals
Campaign statsFrom the sending platform
Total contacted2,321
Emails sent5,377
Unique replies65 (2.80%)
Positive replies21 (32.31%)
“The AI-personalized approach matched each brand’s products with relevant athletes, creating pitches that actually resonated with CMOs.”