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Cold emailViolence prevention services
United Safety Training Systems
Generated 60+ leads across schools, corporates, and churches
60+leads
8–12leads per batch
Multipledeals closed
+ staffhired to keep up
The challenge
Reaching senior decision-makers
Relied on a call center for appointments. It worked for lower-level prospects, but when targeting senior decision-makers at hospitals, schools, and corporations, the approach was too aggressive.
United Safety Training Systems works with organizations to improve their violence prevention and safety programs across schools, hospitals, and corporations.
What we did and what happened
- Transitioned from ineffective call center outreach to email
- Reached senior decision-makers (Chief HR Officers, etc.) that cold calling couldn’t
- Consistent 8–12 leads per campaign batch
- 60+ total qualified leads generated
- One school can lead to an entire district, one hospital to a full network
- Had to hire additional staff to handle the volume
- Client describes it as “the difference between activity and effectiveness”
“The results actually overwhelmed us. We had to hire additional staff just to keep up with the leads. That’s a real outcome.”